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Building a Marketing System That Improves Itself

Building a Marketing System That Improves Itself

Published 9/21/2026
Gabriel Richards

We're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.

MarketingManagementAI
Building a Marketing System That Improves Itself
Best Ecommerce ERP Integration Platforms for 2026

Best Ecommerce ERP Integration Platforms for 2026

Published 9/28/2026
Gabriel Richards

Compare the best ecommerce ERP integration platforms for 2026. Celigo fits supported Shopify-to-NetSuite flows; see when Boomi, MuleSoft, or Power Automate fits.

E-CommerceShopifyMagento
Best Ecommerce ERP Integration Platforms for 2026
5 Things I Learned in My First Year of Project Management

5 Things I Learned in My First Year of Project Management

Published 2/6/2018
Jonathan Anderson

Before you get started managing a software development project, you need to meet with the client, preferably face-to-face, to understand their pain-points if it’s an existing project, or the long-form goals if it’s a new project.

Management
5 Things I Learned in My First Year of Project Management
Data Import Tips to a PHP System

Data Import Tips to a PHP System

Published 10/1/2024
Arturo Trejo

Data is a critical component of any software system. Whether it is creating simple dropdown menus to the complex migration of thousands of records from legacy systems. At Endertech, we understand that an effective import process is key to integrating data into a new system.

SoftwareSymfonyPHP
Data Import Tips to a PHP System
Magento-to-Shopify Data Mapping: Products, Customers, Orders, and Integrations

Magento-to-Shopify Data Mapping: Products, Customers, Orders, and Integrations

Published 9/29/2026
Gabriel Richards

Magento to Shopify data mapping needs rules before imports. Map products, customers, orders, and ERP identifiers, then validate relationships before launch.

E-CommerceShopifyMagento
Magento-to-Shopify Data Mapping: Products, Customers, Orders, and Integrations
Ace Code Editor - Setting Up for Inline JS Code Editing

Ace Code Editor - Setting Up for Inline JS Code Editing

Published 8/8/2017
Brian Miller

Ace has become the de-facto standard for in-line code edit for web content management systems. In this article, learn how we utilized the Ace code editor to improve a custom CMS we inherited from a new client engaging us to perform their software maintenance.

Software
Ace Code Editor - Setting Up for Inline JS Code Editing

How to Compare Integrated Digital Marketing Agencies

Published 9/22/2026
Gabriel Richards

A practical scorecard for comparing integrated digital marketing agencies before you sign a retainer: evidence to request, engagement-model tradeoffs, KPIs, and red flags.

E-CommerceMarketingShopify
How to Compare Integrated Digital Marketing Agencies
Do Limitations of ReactJS Exist?

Do Limitations of ReactJS Exist?

Published 6/19/2023

Explore the limitations of this incredible technology so you can make informed decisions about future development plans for your business.

SoftwareWeb Development
Do Limitations of ReactJS Exist?
Magento to Shopify Migration Timeline 2026: Key Factors

Magento to Shopify Migration Timeline 2026: Key Factors

Published 9/14/2026

Magento to Shopify migration timelines vary with catalog size, integrations, and customization, see what actually controls the schedule in 2026.

E-CommerceShopifyMagento
Magento to Shopify Migration Timeline 2026: Key Factors
High Performing Culture - Part Two

High Performing Culture - Part Two

Published 9/27/2017
Gabriel Richards

This is a series of articles about Endertech's Fundamental Behaviors of Success, a set of 24 behaviors that we believe are crucial to maintaining and expanding our high performing culture. Learn what it means to become a expert at Endertech, as we explore what it means to, "Master Your Craft".

Management
High Performing Culture - Part Two
Should You Use React for Your Next Website?

Should You Use React for Your Next Website?

Published 1/29/2020
Gabriel Richards

React has become the newest coolest way to build modern web applications. Is it right for your project? Learn some important considerations in this article.

SoftwareWeb Development
Should You Use React for Your Next Website?

What Is Great Web Development?

Published 12/17/2015
Karen D. McRae
Software
What Is Great Web Development?
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