What is Great Software Development?

You don't have to be a developer to understand what great software development looks like. Understanding it, sets standards & expectations.

Privacy-Grade Customer Redaction Without Webhook Storms

Bulk customer deletes—demo resets, closed stores, mass cleanups—can avalanche customers/redact webhooks. Here’s how Rapora kept compliance quiet under load.

Storytelling in Social Media for Ecommerce Results

In my professional experience here at Endertech and as digital designer in general, one of the most common questions I’ve heard from e-commerce clients is how to approach social media marketing. If you’re an owner or employee of a small to medium sized e-commerce site, then this article is for you.

High Performing Culture - Part Two

This is a series of articles about Endertech's Fundamental Behaviors of Success, a set of 24 behaviors that we believe are crucial to maintaining and expanding our high performing culture. Learn what it means to become a expert at Endertech, as we explore what it means to, "Master Your Craft".

10 Factors to Maximize Your Conversion Rate

Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.

Data Security: Do I Need an SSL Certificate?

The potential need for an SSL Certificate is an important consideration for any website that handles visitor information in order to protect it and assure visitors that their sensitive data is being sent to the correct source rather than to a criminal enterprise.

Planning Your E-Commerce Shipping & Customer Service Policies

Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.

Building a Marketing System That Improves Itself

We're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.

How to Create Draggable Rows in React Admin

This is the fifth part or our React series focusing on unique customizations to further improve on the foundation of React Admin. The purpose of this article - How to Create Draggable Rows in React Admin.

Magento Deployment for Major Athletic Apparel Maker

Migrate Magento to Shopify Without Losing SEO (2026)

How to migrate Magento to Shopify without losing SEO in 2026: full 301 redirect mapping, content parity, structured data, and post-launch monitoring steps.

What's the Plan to “Staff Up” Your New E-Commerce Business?

Giving consideration during the e-commerce planning process to the “people power” required for the addition of online sales. Options discussed include engaging employees or freelancers, outsourcing to development firms and "off the shelf" products.