Multi Store Setup in Magento 2

We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.

How AI, Plasmic, and Next.js Changed the Way We Build Websites

Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.

Digital Reputation Management: The Performance Marketing Advantage Often Overlooked

Every digital marketing campaign eventually leads to one critical moment: validation. Before contacting your business, prospects search your company name, review your Google Business Profile, browse industry directories, compare reviews, and verify your credibility across the web. If they encounter outdated information, inconsistent branding, or incomplete business listings, confidence quickly erodes. Digital reputation management isn't just about responding to reviews. It's about ensuring your business is represented accurately, consistently, and professionally everywhere customers look. Discover why maintaining your online presence is one of the simplest and most effective ways to improve conversion rates, strengthen local SEO, and maximize the return on every marketing investment.

Top 5 Reasons to Love the Shopify Dawn Theme

In this article, we discuss the top 5 reasons we love the Shopify Dawn Theme. With more updates to the Shopify theme coming soon, there's no reason to wait in order to benefit now.

Drupal 8, Grounded in Symfony

Drupal is a powerful open-source and flexible content management system (that's why we love working with it). But lets face it, it's earlier versions have a few "wrinkles."

How to Prepare Your Product Catalog for AI Shopping (Without Starting Over)

Shoppers are asking ChatGPT and similar tools plain questions before they land on your product pages. If your catalog only has thin titles and generic five-star reviews, those models have little to work with. This guide covers four practical fixes; structured attributes, conversational descriptions, detailed FAQs, and story-driven reviews, plus how that overlaps with SEO. Your content should answer the questions customers already ask.

Scalable Vector Graphics Growing Into the Standard

Scalable Vector Graphics (SVG) was developed in 1999 as an open standard for the web but is increasingly used due to responsive design, viewports, web animation and Retina type displays.

NestJS Winston Logger: How to Save Logs to a Database

Persist NestJS logs to a database with Winston: complete code for the custom transport, TypeORM Log entity, and Logger module — working walkthrough from Endertech engineers.

How to Deploy Shopify Apps vs Shopify App Extensions

This article explains the difference between Shopify Apps and Shopify App Extensions including how to deploy them to a simple Node environment.

Email Marketing Costs: Finding the Most Affordable Solution

Learn about the various costs involved in running email campaigns. Working with an experienced email marketing specialist can help you cut or avoid some costs.

What Is Great Web Development?

Best Magento Alternatives for Enterprise Retailers 2026

Shopify Plus, BigCommerce, commercetools, Salesforce and SAP Commerce Cloud ranked as Magento alternatives for enterprise retailers in 2026, with clear verdicts.