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How an Email Marketing Consultant Can Help Grow Your Business
Learn how an email marketing consultant can help grow your business. And why you may need one or not.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control
A hybrid Next.js architecture can give marketers visual publishing autonomy in Plasmic while preserving the engineering guardrails needed for custom routes, SEO, caching, and reliable production releases.
What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
GTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.
How AI, Plasmic, and Next.js Changed the Way We Build Websites
Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.
Act Like a Media Company
The consumers’ attention has been shifting rapidly to places where there are no longer people in charge of what content gets shown. The internet is now the middleman.
Building Your First Email Campaign with Klaviyo: A Beginner's Guide
Discover exciting facts about email marketing and learn step-by-step how to build your first email campaign with Klaviyo.
Storytelling in Social Media for Ecommerce Results
In my professional experience here at Endertech and as digital designer in general, one of the most common questions I’ve heard from e-commerce clients is how to approach social media marketing. If you’re an owner or employee of a small to medium sized e-commerce site, then this article is for you.
The Signal Is the Campaign: A Case for Headless ABM
Account-based marketing has always run on campaigns: plan, build, launch, measure. But buyer intent doesn't wait for a launch date, and the gap between signal and response is where most programs quietly lose return. This piece makes the case for headless ABM, an architecture where the signal itself triggers the response, and argues that closing that gap could be the most meaningful conversion unlock ABM has seen in years.
Introduction to Klaviyo for Headless E-Commerce
Learn how to get started with Klaviyo for headless ecommerce. Discover what Klaviyo can do, its pricing, and how to integrate it with ecommerce platforms via API.
Keeping Newsletter Consent Honest in CRM: Sync, Signed Webhooks, and MCP Draft Gates
How we keep CRM marketingOptIn as the source of truth for newsletters—syncing contacts, verifying signed webhooks, and gating MCP send tools behind confirm:true so agents draft while humans keep send authority.
20 Best Shopify Apps to Increase Sales for Your Store
A helpful article on the top Shopify Apps chosen and rated by real users and Shopify Developers. Review the best Shopify Apps to save time & discover what Apps work best for your Shopify store.