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Bounce Rates: How They Affect Your Conversion Rates; and How to Fix Them
"Bounce rates" are pesky number. Can you lower your bounce rate? Yes. Though you can't be everything to everyone, here are some tips for improving your bounce.
Actions Over Assumptions: Testing New Marketing Strategies
The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!
The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.
Magento Deployment for Major Athletic Apparel Maker
Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention
The Future of Magento 2 & What It Means for Magento Store Owners
Discover what the future of Magento 2 holds for merchants and developers as Adobe pursues their vision for a microservices-based ecommerce platform.
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
Data Security: Do I Need an SSL Certificate?
The potential need for an SSL Certificate is an important consideration for any website that handles visitor information in order to protect it and assure visitors that their sensitive data is being sent to the correct source rather than to a criminal enterprise.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
Celebrating International Women's Day 2019
Endertech is proud to employ Women in Tech! Read a bit about our awesome ladies here.
5 Things to Consider When Designing (or Redesigning) an SMB Website
Bring your site up to date - make it responsive, designed with a contemporary look and feel. Consider identity. Consider branding. Now’s the time. Just as much, consider your site as a business tool and how the site fits into your operations.
A Users Guide to WordPress Plugins
A Users Guide to WordPress Plug-Ins for beginners including discussion of All In One SEO Pack, Aksimet, and WooCommerce.