Search Results
Why Client-Side Navigation Can Undercount Your Paid-Media Audiences
Modern marketing sites often update URLs without triggering a full page load. That can quietly reduce the page-view signals Google Ads needs for URL-based audience building. Here is how route-aware tracking helps preserve measurement continuity without bypassing consent controls.
7 Reasons to Use Agile Software Development
Learn about the modern and preferred Agile project management style for building software system.
Choosing A Headless Ecommerce Platform
Picking the right platform is crucial to running a successful ecommerce business. See the factors to consider when choosing a headless ecommerce platform for your online business.
Building a Marketing System That Improves Itself
We're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.
Magento vs Shopify - Which is Better?
Discussing the differences between two e-commerce platforms, Magento vs Shopify. Which one is better for your ecommerce store?
Taking Your Product From Concept to Launch - The Endertech Way
The process of developing your software product can be intimidating, frustrating, and confusing. Learn how Endertech makes it an approachable, exciting, and engaging process instead.
One Converge Backlog, Many Hydrogen Brands—Without Forking Forever
Part 4 of the Converge Accessibility craft series: how to run one WCAG remediation backlog across multiple Hydrogen storefronts, shared packages, ownership triage, and retest matrices without forking forever.
8 reasons Magento is the perfect B2B ecommerce platform
For this article, we review why Magento B2B eCommerce is one of the best platforms for B2B operations. Learn the versatility that Magento B2B module provides in solving, and simplifying B2B tasks.
Keeping Newsletter Consent Honest in CRM: Sync, Signed Webhooks, and MCP Draft Gates
How we keep CRM marketingOptIn as the source of truth for newsletters, syncing contacts, verifying signed webhooks, and gating MCP send tools behind confirm:true so agents draft while humans keep send authority.
Load More That Survives VoiceOver: Focus, Live Regions, and Announcement Order
In part 2 of our Converge Accessibility craft series, we dig into Load More on Hydrogen product grids, where green scans still leave VoiceOver shoppers stranded on the button they already pressed.
Developer Best Practices
Here at Endertech we pride ourselves on doing a good job and providing maximum value to our clients. Feeling satisfaction in doing one’s job is what keeps work fun and interesting. In accordance with those ideologies, we pay close attention to our code quality. For me, I consider coding to be digital clay and a form of artistic expression. Along those lines, creating the best possible code can be considered an artform. There’s a lot to consider there; in this article I’ll go over the basic tenets that guide Endertech's developers and our coding process.
Custom Software vs Off-the-Shelf Systems for Business Operations
Custom software vs off the shelf software: choose by workflow fit. Compare tradeoffs, integration needs, data ownership, and support before replacing systems.