Small Business Technology, Web & eCommerce Insights
Articles & Perspectives
Automation Was the Easy Part: How We Built the Learning Loop
Gabriel RichardsSelf-improving should not mean unsupervised. A practical learning system improves because actions reliably create evidence that changes later decisions, while consequential authority remains governed.
Building a Marketing System That Improves Itself
Gabriel RichardsWe're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.
What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
Gabriel RichardsGTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.
From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora
Gabriel RichardsHow Endertech’s custom showroom systems for large retailers shaped Rapora—a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.
How to Add CI Test Coverage to a Symfony Integration Middleware Without Losing Local Debugging
When a Symfony middleware sits between your storefront and your ERP or order systems, every change carries cross-system risk. Here is how to collect fast coverage in CI with PCOV, publish JUnit and Cobertura reports, and keep Xdebug available for local debugging.
How to Build Paid Landing Pages That Preserve Organic SEO
Gabriel RichardsA practical framework for building paid-acquisition landing pages that align with search intent, protect organic site architecture, and give teams a reliable basis for campaign decisions.
Shopify Plus vs BigCommerce for Complex B2B Stores
Shopify Plus vs BigCommerce B2B: choose Shopify for shared retail operations or BigCommerce for quote-led buying. Compare ERP, checkout, and purchasing needs.
Best ERP systems for furniture retailers in 2026
Compare the best ERP systems for furniture retailers. Start with STORIS for furniture workflows, then assess financial needs, integrations, and migration risks.
Best AI shopping assistant platforms for product catalogs 2026
Compare the best AI shopping assistant platforms: Algolia for search-led discovery, plus options for custom advice, controlled workflows, and personalization.
How to Test Shopify GraphQL Catalog Admin API Beyond Happy-Path Responses
A dependable catalog admin API needs tests for its schema, responses, filters, configuration rules, and database behavior. This approach uses layered GraphQL testing to catch regressions before they affect catalog operations.
How Furniture Retailers Should Choose a Web Development Partner
Learn how furniture retailers should choose a web developer: prioritize operational fit, verify integrations, and define migration, testing, and support ownership.
How to Choose the First Business Workflow for AI Automation
Choose first AI automation workflow candidates with clear inputs, verifiable outputs, and human review. Learn how to assess risk, test handoffs, and measure value.