Endertech's Blog

Traditionally, most buying and selling was done in person in a brick and mortar store. But today’s increasingly digitalized age has caused a significant shift from an in-store to an online shopping experience.

Successfully launching an Ecommerce site for the Holiday Season requires sufficient lead time for business planning, building your site and carefully rolling it out before the “stresses” of Cyber Monday.

Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.

Discussion of the planning process for analyzing targeted online customers and the potential geographic scope of an E-Commerce business including considerations of geography, demographics and socio-economics, as well as payment and shipping issues abroad.

An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.