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Small Business Technology, Web & eCommerce Insights

Articles & Perspectives

Engineering, commerce, design, and delivery — notes from our team.
Leveraging the Mini Cart for More and Larger Sales

Leveraging the Mini Cart for More and Larger Sales

Published 8/8/2017

Most e-commerce models use a funnel to show a linear process of finding your site, then finding products, adding those products to a cart, and finally checking out. However many shoppers don’t follow a linear model.

E-Commerce
Leveraging the Mini Cart for More and Larger Sales
Adding Custom Fields to Custom Post Types

Adding Custom Fields to Custom Post Types

Published 8/8/2017
Arturo TrejoArturo Trejo

Wordpress Advanced Custom Fields plugin is the optimal way to organize information in post types. It allows for custom fields to be created and is a helpful way to organize information. Whether you want a simple text box or adding a relationship between post types advanced custom fields makes it super easy to use.

Software
Adding Custom Fields to Custom Post Types
Proven Testing Strategies For Your Next Software Project

Proven Testing Strategies For Your Next Software Project

Published 8/8/2017
Michael C. PhillipsMichael C. Phillips

Maybe you have a brilliant idea for a software project and have begun to conceptualize a business plan? Maybe you have an existing business and need a back office application to improve the operations and efficiency of your existing business?

Management
Proven Testing Strategies For Your Next Software Project
Proven Testing Strategies For Your Next Software Project

Proven Testing Strategies For Your Next Software Project

Published 8/8/2017
Michael C. PhillipsMichael C. Phillips

Maybe you have a brilliant idea for a software project and have begun to conceptualize a business plan? Maybe you have an existing business and need a back office application to improve the operations and efficiency of your existing business?

Management
Proven Testing Strategies For Your Next Software Project
Ace Code Editor - Setting Up for Inline JS Code Editing

Ace Code Editor - Setting Up for Inline JS Code Editing

Published 8/8/2017
Brian MillerBrian Miller

Ace has become the de-facto standard for in-line code edit for web content management systems. In this article, learn how we utilized the Ace code editor to improve a custom CMS we inherited from a new client engaging us to perform their software maintenance.

Software
Ace Code Editor - Setting Up for Inline JS Code Editing
Act Like a Media Company

Act Like a Media Company

Published 8/8/2017

The consumers’ attention has been shifting rapidly to places where there are no longer people in charge of what content gets shown. The internet is now the middleman.

Marketing
Act Like a Media Company
Magento 2 Product Types

Magento 2 Product Types

Published 8/7/2017

Six different product types are supported in Magento 2: Simple Product Configurable Product Grouped Product VIrtual Product Bundle Product Downloadable Product

E-CommerceMagento
Magento 2 Product Types
Atomic Design: Revolution or Recycled Jargon?

Atomic Design: Revolution or Recycled Jargon?

Published 8/4/2017

Atomic Design is getting a lot of attention in the UX/UI design world right now. What are the ideas behind this design philosophy, and are they really new?

Design
Atomic Design: Revolution or Recycled Jargon?
High Performing Culture - Part One

High Performing Culture - Part One

Published 7/29/2017
Gabriel RichardsGabriel Richards

Endertech exposes its first "Fundamental Behavior of HIgh Performing Culture". Join us on the journey of building an amazingly creative and helpful team of web & software developers in Los Angeles.

Management
High Performing Culture - Part One
Multi Store Setup in Magento 2

Multi Store Setup in Magento 2

Published 7/28/2017
Yasuhiro NakanoYasuhiro Nakano

We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.

E-CommerceDesign
Multi Store Setup in Magento 2
Optimize Your Website Using Lucky Orange

Optimize Your Website Using Lucky Orange

Published 7/10/2017

We use Lucky Orange to analyze user behavior on the Endertech website. We accomplish this by digging through some key features that Lucky Orange offers. These are: live visitors, recordings, and heat maps.

Marketing
Optimize Your Website Using Lucky Orange
5 Things to Consider When Designing (or Redesigning) an SMB Website

5 Things to Consider When Designing (or Redesigning) an SMB Website

Published 7/5/2017

Bring your site up to date - make it responsive, designed with a contemporary look and feel. Consider identity. Consider branding. Now’s the time. Just as much, consider your site as a business tool and how the site fits into your operations.

Design
5 Things to Consider When Designing (or Redesigning) an SMB Website
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