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146 articles matching “google-analytics”.

Single Sign On Authentication Using a Symfony Framework

Published 10/3/2014

Single Sign-On can eliminate friction in the user experience and can be implemented via a Symfony framework for user authentication between websites.

Software
Single Sign On Authentication Using a Symfony Framework
Automate Your Marketing

Automate Your Marketing

Published 6/28/2017
Roberto Olmos

Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.

Marketing
Automate Your Marketing

Gherkin - It ain't just a Pickle!

Published 11/8/2012

Gherkin is a simple programming language that you'll frequently find used in many of the more popular Behavior Driven Development (BDD) tools and across programming languages (e.g., Cucumber/Ruby).

Software
Gherkin - It ain't just a Pickle!
What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems

What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems

Published 9/19/2026
Gabriel Richards
Greg Saint James

GTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.

Marketing
What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
System Design - Over Engineering

System Design - Over Engineering

Published 11/9/2022

Discover how overengineering can be hurting your software product or software plan. Learn to avoid the pitfalls.

Software
System Design - Over Engineering
Hyva and Magento

Hyva and Magento

Published 5/24/2024
Sheila V. John

Ecommerce made happy. Hyvä products help you build the fastest stores while reducing cost and time to market

E-Commerce
Hyva and Magento
Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control

Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control

Published 9/12/2026
Gabriel Richards

A hybrid Next.js architecture can give marketers visual publishing autonomy in Plasmic while preserving the engineering guardrails needed for custom routes, SEO, caching, and reliable production releases.

Web DevelopmentReactHeadlessUI/UX
Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control
Reddit Is Becoming a Critical AI Search Channel

Reddit Is Becoming a Critical AI Search Channel

Published 5/26/2026
Greg Saint James

As AI-powered search continues reshaping digital discovery, Reddit is emerging as one of the most influential sources for conversational authority and buyer trust. Learn how Endertech’s pilot campaigns are leveraging Reddit to drive awareness, increase branded search activity, and improve AI search visibility across modern search ecosystems.

MarketingAI
Reddit Is Becoming a Critical AI Search Channel
Importance of Software Code Standards for Your Software Project

Importance of Software Code Standards for Your Software Project

Published 6/17/2022

Learn why Software Code Standards are important for your next software project. Understanding the reason, importance, & need.

Software
Importance of Software Code Standards for Your Software Project
What's coming up for Bluetooth on the web?

What's coming up for Bluetooth on the web?

Published 9/18/2016
Roberto Olmos

Bluetooth has come a long way since it's inception in 1994. There are some exciting new innovations being worked on beyond just the standard beacons.

Cloud
What's coming up for Bluetooth on the web?
Magento-to-Shopify Migration Cost: 2026 Scope Guide

Magento-to-Shopify Migration Cost: 2026 Scope Guide

Published 9/4/2026

Magento-to-Shopify migration cost in 2026 depends on data, custom behavior, integrations, B2B workflows, testing, and launch risk. Learn how to scope it.

E-CommerceShopifyMagento
Magento-to-Shopify Migration Cost: 2026 Scope Guide

Will an Off-the-Shelf Solution Work for Your Social Network Web Design?

Published 1/10/2014
Gabriel Richards

Overview of whether an Off-the-Shelf Solution will work for various Social Network Web Designs, including discussion of the pros and cons of Ning and Elgg compared to customizable solutions.

Design
Will an Off-the-Shelf Solution Work for Your Social Network Web Design?
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