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Your Content Management System... More Than What Your Users See
The design phase of your CMS is an opportunity to review your workflows, your decision making processes, and improve the way you operate and express your business. We discuss the factors to consider during the design phase.
7 Things to Consider Before Hiring an Email Marketing Consultant
Discover the crucial factors to consider before engaging an email marketing consultant. Make an informed choice for your business's success.
Intro to Payment Gateways for Your Crowdfunding Site
How to determine the best Payment Gateways for your Crowdfunding Site including discussion of "all-or-nothing" and "partial credit" models and comparisons of payment service providers WePay, Balanced and PayPal.
Magento B2B Ecommerce Features
B2B transactions can involve large and complex ordering processes necessitating robust front and back-end systems. Here are some of the inherent capabilities an e-commerce system built on Magento that aide in operating a multi-faceted B2B business.
Forgotten Webpage Not Same as Deleted One (just ask LeBron)
"Scrubbing" unnecessary pages from a website avoids problems like the Cleveland Cavaliers had with "The Letter" while courting LeBron James return.
Digital Marketing and Search Engine Optimization (SEO)
Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.
High Performing Culture - Part Zero
Over the years I've learned the value of intentional, methodical choices as they relate to long-term business growth. More than ever, I supplement my intuition with process... and as a result, Endertech's growth has accelerated, and so can yours!
The Truth About Magento and Entity-Attribute-Value
Magento is a serious e-commerce solution, built from the ground up for the kind of business logic that e-tailers use day in and day out. Magento is structured as an infinitely flexible shopping cart and product management system.
System Design - Over Engineering
Discover how overengineering can be hurting your software product or software plan. Learn to avoid the pitfalls.
What's a Good Landing Page Conversion Rate?
What is a good landing page conversion rate? Join us as we explore the nuances of conversion rate and what you can do to boost yours.
From Legacy to Modern: Safely Upgrading a Symfony 4.4 + Sonata Admin App to Symfony 7.4
Upgrading a legacy Symfony 4.4 application to Symfony 7.4 is more than a version bump—it’s a strategic investment in security, performance, and long-term maintainability. This guide outlines a practical, low-risk approach using dedicated staging environments, systematic deprecation cleanup, and careful validation to modernize your stack and accelerate future feature delivery.
Software Demonstration: 6 Best Professional Techniques
You, the business owners have made it through the development of your software project. The product might still be in the alpha phase or perhaps you’re already in the beta phase. The next step is scheduling potential users to attend a soft launch.