Search Results
Geography-First PPC: How to Structure Google Ads for Regional Service Businesses
Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.
Shopify STORIS Integration: Case Study
Do you run a furniture business that utilizes the STORIS ERP? Are you interested in using Shopify as your e-commerce platform? You can integrate the two via API and we know how! Learn more here.
The Customer Journey Series Pt 2 - How to Find a Software Development Company?
This is part two of our Customer Journey Series - How to find a Software Development Company. Here's some steps to finding your best option.
Your Content Management System... More Than What Your Users See
The design phase of your CMS is an opportunity to review your workflows, your decision making processes, and improve the way you operate and express your business. We discuss the factors to consider during the design phase.
Managing Remote Offshore Software Development Teams
Working with remote teams seems like a daunting task, but really can be as efficient as managing an in house team. If managed correctly, this type of remote team model can be very beneficial to your business.
How Shopify Shop Metafield Objects can be Used to Show Information about your Brick and Mortar Stores
This guide shows how to centralize store details in Shopify using shop metafields (and metaobjects) and render them across your theme. Set up fields for hours, address, contact, and policies, then use Liquid snippets to keep headers, footers, and templates consistent and easy to maintain.
Is Ecommerce an Option for your Brick & Mortar?
An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.
Magento B2B Ecommerce Features
B2B transactions can involve large and complex ordering processes necessitating robust front and back-end systems. Here are some of the inherent capabilities an e-commerce system built on Magento that aide in operating a multi-faceted B2B business.
Forgotten Webpage Not Same as Deleted One (just ask LeBron)
"Scrubbing" unnecessary pages from a website avoids problems like the Cleveland Cavaliers had with "The Letter" while courting LeBron James return.
7 Things to Consider Before Hiring an Email Marketing Consultant
Discover the crucial factors to consider before engaging an email marketing consultant. Make an informed choice for your business's success.
High Performing Culture - Part Zero
Over the years I've learned the value of intentional, methodical choices as they relate to long-term business growth. More than ever, I supplement my intuition with process... and as a result, Endertech's growth has accelerated, and so can yours!
Digital Marketing and Search Engine Optimization (SEO)
Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.