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Your Content Management System... More Than What Your Users See
The design phase of your CMS is an opportunity to review your workflows, your decision making processes, and improve the way you operate and express your business. We discuss the factors to consider during the design phase.
Selling Globally on Shopify: 8 Factors To Consider
Article on the best 8 factors to consider for selling globally with Shopify. We list each factor, their importance and the next step to incorporate in your store.
How AI, Plasmic, and Next.js Changed the Way We Build Websites
Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards, proving you don’t have to choose between speed and quality.
Planning Your E-Commerce Shipping & Customer Service Policies
Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.
Let Google Cook - Why Doing Less in Google Ads Often Produces Better Results Than Daily Optimization
Most advertisers think better Google Ads performance comes from constant optimization. In reality, excessive daily changes often disrupt machine learning systems before they can stabilize. This article explores why campaign stability, stronger conversion signals, better creative, and patience frequently outperform reactive PPC management.
Digital Reputation Management: The Performance Marketing Advantage Often Overlooked
Every digital marketing campaign eventually leads to one critical moment: validation. Before contacting your business, prospects search your company name, review your Google Business Profile, browse industry directories, compare reviews, and verify your credibility across the web. If they encounter outdated information, inconsistent branding, or incomplete business listings, confidence quickly erodes. Digital reputation management isn't just about responding to reviews. It's about ensuring your business is represented accurately, consistently, and professionally everywhere customers look. Discover why maintaining your online presence is one of the simplest and most effective ways to improve conversion rates, strengthen local SEO, and maximize the return on every marketing investment.
Bounce Rates: How They Affect Your Conversion Rates; and How to Fix Them
"Bounce rates" are pesky number. Can you lower your bounce rate? Yes. Though you can't be everything to everyone, here are some tips for improving your bounce.
Building a Marketing System That Improves Itself
We're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.
Automation Was the Easy Part: How We Built the Learning Loop
Self-improving should not mean unsupervised. A practical learning system improves because actions reliably create evidence that changes later decisions, while consequential authority remains governed.
Reddit Is Becoming a Critical AI Search Channel
As AI-powered search continues reshaping digital discovery, Reddit is emerging as one of the most influential sources for conversational authority and buyer trust. Learn how Endertech’s pilot campaigns are leveraging Reddit to drive awareness, increase branded search activity, and improve AI search visibility across modern search ecosystems.
E-commerce Essentials<br>(Vendor Case)
As a percentage of U.S. retail sales, eCommerce is growing and has been for many years. Will your business be positively or negatively impacted by this trend?
How To Implement Headless Shopify Properly
Meta Description: Implementing headless Shopify can take a DIY or agency approach. Discover the best practices for implementing a headless Shopify store and when to go headless with Shopify.