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How To Implement Headless Shopify Properly
Meta Description: Implementing headless Shopify can take a DIY or agency approach. Discover the best practices for implementing a headless Shopify store and when to go headless with Shopify.
Actions Over Assumptions: Testing New Marketing Strategies
The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!
How to Prepare Your Product Catalog for AI Shopping (Without Starting Over)
Shoppers are asking ChatGPT and similar tools plain questions before they land on your product pages. If your catalog only has thin titles and generic five-star reviews, those models have little to work with. This guide covers four practical fixes; structured attributes, conversational descriptions, detailed FAQs, and story-driven reviews, plus how that overlaps with SEO. Your content should answer the questions customers already ask.
The Customer Journey Series Pt 1 - What Type of Software Do You Need?
This is part 1 of the Customer Journey Series in navigating software development process as a client. We discuss the types of software that exist and how to know which one fits you goals the best.
Can a Minimum Viable Product Be a Building Block for Your Business?
Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.
Behold Firebase 2.0!
Firebase is a unified app platform for Android, iOS and the web that promises to help “develop high-quality apps, grow your user base, and earn more money”.
Automate Your Marketing
Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.
Setting Up Google reCaptcha Enterprise
Typically the need for reCaptcha occurs because a site may have a public facing form that anonymous users can submit and typically a site will want to avoid malicious attacks, spams, and overload of the system. The best way to combat this is using reCaptcha. ReCaptcha is used to verify that the user is in fact a human user attempting to submit only necessary requests to a site. There are options to add reCaptcha to a site but one of the most popular is Google reCaptcha.
Using ReCharge Subscription App with Outdated Shopify Themes
Article describing how ReCharge Subscription App can be extended to legacy Shopify themes.
High Performing Culture - Part Two
This is a series of articles about Endertech's Fundamental Behaviors of Success, a set of 24 behaviors that we believe are crucial to maintaining and expanding our high performing culture. Learn what it means to become a expert at Endertech, as we explore what it means to, "Master Your Craft".
AI Driven Software Development with Cursor
AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.