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How Shopify Shop Metafield Objects can be Used to Show Information about your Brick and Mortar Stores
This guide shows how to centralize store details in Shopify using shop metafields (and metaobjects) and render them across your theme. Set up fields for hours, address, contact, and policies, then use Liquid snippets to keep headers, footers, and templates consistent and easy to maintain.
High Performing Culture - Part Two
This is a series of articles about Endertech's Fundamental Behaviors of Success, a set of 24 behaviors that we believe are crucial to maintaining and expanding our high performing culture. Learn what it means to become a expert at Endertech, as we explore what it means to, "Master Your Craft".
How an Email Marketing Consultant Can Help Grow Your Business
Learn how an email marketing consultant can help grow your business. And why you may need one or not.
How Can a Headless Ecommerce Site Help Your Business?
Headless ecommerce platforms have features and advantages making them increasingly popular. Discover how these aspects of a headless ecommerce site translate to business benefits.
Endertech MCP 101 Webinar - How does MCP relate to ChatGPT, Claude, Grok, etc...
AI can generate insights. But without execution, it does not create value. This MCP 101 webinar session breaks down how the Model Context Protocol connects models, data, and systems into an operational layer that drives real outcomes across retail and ecommerce.
Generative Fill in Adobe Photoshop: Real-World Use Case for the New AI-Powered Tool
Adobe Photoshop's new Generative Fill tool, although imperfect, feels revolutionary, capable of creating impressively detailed and convincing imagery in seconds. In this article, we recap the new feature and provide a step-by-step visual demonstration of how it can be used to enhance client-provided assets for a web design project.
Gherkin - It ain't just a Pickle!
Gherkin is a simple programming language that you'll frequently find used in many of the more popular Behavior Driven Development (BDD) tools and across programming languages (e.g., Cucumber/Ruby).
The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.
Small Business Disaster Recovery Plan
Your computer is acting sluggish for the past couple hours. All of the sudden you only see a screen saying your data is encrypted and you must send $1000 worth of bitcoins to an anonymous account. You hear on the news that a new virus was recently found but that gov agencies have shutdown the command & control servers so even if you do pay the bitcoin ransom you can’t decrypt your own files.
How to Prepare for Migration to Magento 2
Starting June 2020, Magento 1 support & security updates will discontinue. Learn how a Magento Migration, and Upgrade can benefit your business.
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
WooCommerce vs Magento: Which is Right for You?
Both Magento and WooCommerce pack a punch in terms of features, functionality, and popularity. Here is a head-to-head WooCommerce vs Magento comparison.