Serving a Broader Audience Through Localization

Localization can be as simple as translating text on a website’s pages, or as complex as providing different sets of pages, images, and data. The number one reason to add localization is increasing your site’s audience. For a commercial or ecommerce site, a larger audience means increased revenue.

Geography-First PPC: How to Structure Google Ads for Regional Service Businesses

Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.

The Customer Journey Series Pt 3 – Talking to a Software Development Company

This is the third part to our Customer Journey article series. We share ideas about engaging with a software development company and what topics you shouldn't look over.

Shopify ERP Integration: Definition, Benefits, and More

A Shopify ERP Integration can help you simplify running your online business. Learn what it is, why you should consider it as a growth tool.

Architecting Custom Order Pages in Shopify Using Customer Account UI Extensions

What Is a Website Manifest and Why Do You Need it?

Learn what a website manifest is, how it powers Progressive Web Apps, and why it's essential for creating app-like experiences on mobile devices. Includes implementation tips.

Split Fulfillment Between Shopify POS and STORIS at the Line-Item Level

How deterministic middleware maps STORIS fulfillment records to the correct Shopify fulfillment orders, line items, quantities, delivery methods, and tracking records.

WooCommerce to Shopify: When Replatforming Is Worth the Disruption

A practical decision guide for established stores weighing WooCommerce against Shopify, including data, integrations, SEO continuity, testing, and cutover risk.

Let Google Cook - Why Doing Less in Google Ads Often Produces Better Results Than Daily Optimization

Most advertisers think better Google Ads performance comes from constant optimization. In reality, excessive daily changes often disrupt machine learning systems before they can stabilize. This article explores why campaign stability, stronger conversion signals, better creative, and patience frequently outperform reactive PPC management.

Authorize.Net MD5 Update 2019: Affecting Magento and other sites

You've probably received several emails by now from both Authorize.Net, possibly from Magento, and maybe even a critical alert in the Magento admin about some upcoming breaking changes with Authorize.Net.

Mindset Matters: The Culture of Endertech

Mindset influences more than individual performance. It shapes team culture, leadership, and the way organizations respond to challenge, feedback, and change. At Endertech, our Fundamental Behaviors reflect a Growth Mindset culture built on learning, accountability, respect, and continuous improvement.

The "What" of MySQL ENUMs (as well as the "Why"?)

An explanation of the MySQL Enum ("enumeration") data type including a discussion of its practicality, advantages and disadvantages, usage examples and alternatives.