October CMS and Database-driven Components

October CMS is a Symfony based platform that’s surprisingly easy to work with. Here’s a software developer’s insight.

Adding Custom Fields to Custom Post Types

Wordpress Advanced Custom Fields plugin is the optimal way to organize information in post types. It allows for custom fields to be created and is a helpful way to organize information. Whether you want a simple text box or adding a relationship between post types advanced custom fields makes it super easy to use.

A Native PHP Function Override with namespace & PHP-Mock: Shopify API Example

This article touches on how a PHP Function Override is successful using namespace and PHP Mock to retrieve the raw Shopify API response data.

Customer Journey Series Pt 4 - Software Development Estimate: Upfront vs Time-Based Estimates

Understanding a Software Development Estimate is important. Let's simplify software estimates & why project management style matters.

Preventing Silent Variant Sync Failures in Asynchronous Ecommerce Middleware

A look at a resilient PHP middleware pattern for synchronizing ecommerce product variants asynchronously—without losing the persistence context needed to make updates actually happen.

How to Fix Your Custom Theme After Magento 2.1.0 Upgrade Breaks It

Email Marketing Costs: Finding the Most Affordable Solution

Learn about the various costs involved in running email campaigns. Working with an experienced email marketing specialist can help you cut or avoid some costs.

NestJS and React Admin Deployed to Amazon Lambda

A step-by-step to setting up NestJS and React Admin with Amazon Lambda. An API project using React Admin frontend on Amazon Lambda.

7 Things to Consider Before Hiring an Email Marketing Consultant

Discover the crucial factors to consider before engaging an email marketing consultant. Make an informed choice for your business's success.

Segmentation Strategies in Klaviyo: Tailoring Your Messages for Maximum Impact

Discover the most effective segmentation strategies in Klaviyo and the best practices for delivering targeted and relevant messages that drive maximum impact.

Reddit Is Becoming a Critical AI Search Channel

As AI-powered search continues reshaping digital discovery, Reddit is emerging as one of the most influential sources for conversational authority and buyer trust. Learn how Endertech’s pilot campaigns are leveraging Reddit to drive awareness, increase branded search activity, and improve AI search visibility across modern search ecosystems.

More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign

A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.