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Invisible reCAPTCHA 101
As most have probably already seen, Google has something called reCAPTCHA that is designed to prevent spambots from submitting tons of garbage to your form postback processor.
Bounce Rates: How They Affect Your Conversion Rates; and How to Fix Them
"Bounce rates" are pesky number. Can you lower your bounce rate? Yes. Though you can't be everything to everyone, here are some tips for improving your bounce.
Forgotten Webpage Not Same as Deleted One (just ask LeBron)
"Scrubbing" unnecessary pages from a website avoids problems like the Cleveland Cavaliers had with "The Letter" while courting LeBron James return.
Managing the Challenging Transition to AdWords New UI
With apologies to Bing Ads, whom I greatly respect as well, the standard bearer for efficient, intuitive, and functional pay per click UI (user interface) has always been Google AdWords.
How to Calculate Landing Page Conversion Rate
Do you want to calculate your landing page conversion rate? Here are the steps you need to find out your conversion rate and boost conversions.
5 Factors that Influence Ecommerce Buying Decisions
Small businesses can analyze & optimize for factors influencing the Ecommerce buying decisions of customers.
What is Conversion Rate Optimization?
What is conversion rate optimization? How does it work? Join us as we explore the nuances of CRO in our latest blog.
What Is Search Engine Optimization in 2017?
SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results... where else can your brand gain visibility?
Optimizing Your Checkout Funnel
Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.
4 Tips for Positive User Experience
Four tips for a positive user experience ("UX") on your website including accessibility to services, "social proofing", clickable logos and analyzing and using site metrics.
The Hana Shirt Co. Release!
This unique vintage Hawaiian shirt website was one of our first custom e-commerce projects allowing them to share their rare collection of vintage Hawaiian shirts with the world, ranking #1 on Google for a variety of Hawaiian shirt related keywords.
E-commerce Trends + Facts 2018
2017 was a banner year for E-commerce in US and globally. In the US alone, over 54M shopped online and over 64M shopped online and in stores. There were 58 days where online sales exceeded 1 Billion dollars. US Online Sales topped $459B which represents approximately 13% of Total US Retail.