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What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
GTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.
Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control
A hybrid Next.js architecture can give marketers visual publishing autonomy in Plasmic while preserving the engineering guardrails needed for custom routes, SEO, caching, and reliable production releases.
Create a Shopify Store-Aware Conversational Chatbot
We turned a basic Shopify custom app install into an immediately useful, store-scoped AI chat experience. This deep dive walks through our OAuth flow, tenant/shop mapping, AI orchestration pattern, guardrails, and operational hardening so each merchant lands in an intelligent chat already aware of their store.
Software Maintenance - The 4 Types
The life of your software does not end when it finally launches. In reality, its life has just begun. Software is always evolving and it is never finished as long as it is used; partly to accommodate for the ever changing world we live in.
The Power of Cross Browser Testing
Discover how cross browser testing and the hidden solutions it can help you find during software development and app development.
Intro to Payment Gateways for Your Crowdfunding Site
How to determine the best Payment Gateways for your Crowdfunding Site including discussion of "all-or-nothing" and "partial credit" models and comparisons of payment service providers WePay, Balanced and PayPal.
Quick Overview of Drupal for Beginners & How To Get Started
Overview of open source content management platform Drupal for beginners looking to get started, including explanation of nodes, content types, modules and core.
What is CRO and Why Do E-Commerce Sites Need It?
Competition online is fiercer than ever. How can you make your e-commerce site the best it can be? Simple: conversion rate optimization. Read on for tips.
How to Add CI Test Coverage to a Symfony Integration Middleware Without Losing Local Debugging
When a Symfony middleware sits between your storefront and your ERP or order systems, every change carries cross-system risk. Here is how to collect fast coverage in CI with PCOV, publish JUnit and Cobertura reports, and keep Xdebug available for local debugging.
Will Your New Ecommerce Business Span the Cyber Globe?
Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.
What's a Good Landing Page Conversion Rate?
What is a good landing page conversion rate? Join us as we explore the nuances of conversion rate and what you can do to boost yours.
E-commerce Website Maintenance: A Complete Guide
What do you mean by ecommerce website maintenance? Here is a complete guide to understand the nuances and implement them for your site.