Endertech's Blog

PCI compliance is important to any business that accepts credit or debit cards in order to maintain the security of customer accounts and customer relations as well as to avoid security breaches and their resulting financial impacts.

Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.

Discussion of the planning process for analyzing targeted online customers and the potential geographic scope of an E-Commerce business including considerations of geography, demographics and socio-economics, as well as payment and shipping issues abroad.

Giving consideration during the e-commerce planning process to the “people power” required for the addition of online sales. Options discussed include engaging employees or freelancers, outsourcing to development firms and “off the shelf” products.

An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.