Blog <Marketing>
Automate Your Marketing
Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.
Rob Olmos, Vice President, CTO
Blog <E-commerce, Marketing>
E-Commerce Marketing and Remarketing – the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
Bill Etienne, Director, E-commerce
Blog <Marketing>
Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention
Ruben Pereida, Marketing Specialist
Blog <Design, Marketing>
The Logo Comes Last: Developing an Effective Brand Identity
My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.
Juan Castillo, Creative Director
Blog <E-commerce, Marketing>
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
Bill Etienne, Director, E-commerce
Blog <E-commerce, Marketing>
How to Get Your Products on Google Shopping
Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors.
Ed Ehrgott, Project Manager & Senior Developer
Blog <Design, Marketing, Software>
Why Go Mobile?
Asking today whether you *really* need a mobile presence, is like asking in 1999 whether you *really* need a website…. you’re already late to the game… so better hop on the bandwagon and consider that many customer’s first impression of you is the mobile experience your site provides them!
Karen McRae, Administrative Assistant
Blog <Marketing>
What Is Search Engine Optimization in 2017?
SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results… where else can your brand gain visibility?
Karen McRae, Administrative Assistant
Blog <E-commerce, Marketing>
Bounce Rates: How They Affect Your Conversion Rates; and How to Fix Them
When looking over your analytics data about the visitors who came to your site,…
Karen McRae, Administrative Assistant
Blog <E-commerce, Marketing>
What is CRO and Why Do E-Commerce Sites Need It?
It’s no secret that competition on the web is fierce. Now, more than ever,…
Karen McRae, Administrative Assistant
