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Blog <Design, Development>

Progressive Web Apps

“Progressive Web App” (PWA) is a term coined around 2015 to describe websites that operate like native apps and meets a set of criteria for the functionality that the PWA takes advantage of.

Rob Olmos, Vice President, CTO

Blog <Development, E-commerce>

The Hana Shirt Co. Release!

This unique vintage Hawaiian shirt website was one of our first custom e-commerce projects allowing them to share their rare collection of vintage Hawaiian shirts with the world, ranking #1 on Google for a variety of Hawaiian shirt related keywords.

Jonathan Anderson, E-Commerce Manager

Blog <Marketing>

Managing the Challenging Transition to AdWords New UI

With apologies to Bing Ads, whom I greatly respect as well, the standard bearer for efficient, intuitive, and functional pay per click UI (user interface) has always been Google AdWords.

David Alpern, Marketing Division Director

Blog <Development>

1 Year In: Essentials for a New Software Developer

In my last article I talked about 3 key things I have learned as a junior developer: those keys were being open minded, learning every day, and becoming a part of the company. However, I always wondered at an early stage what essentials should I know?

Arturo Trejo, Developer

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Optimizing Your Checkout Funnel

Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.

Endertech Alumnus

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Celebrating International Women’s Day

In honor of International Women’s Day, we’d like to celebrate 8 woman-owned businesses we work with.

Noemi Quezada, Senior Developer

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Music Pad Controller Using only JavaScript HTML and CSS

Anil and I are die-hard music fans. Listening to anything ranging from the sweet sounds of an acoustic guitar to the deep depths of a bass. There is no better way to code than when we are coding to the beat of our favorite song. We decided to figure out ways we could relate code to music. 

Anil Rayamajhi & Noemi Quezada

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Digital Marketing and Search Engine Optimization (SEO)

Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not.  As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.

Endertech Alumnus

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E-commerce Trends + Facts 2018

2017 - A Banner Year for E-Commerce 2017 was a banner year for E-commerce...

Sheila John, Senior Developer

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5 Things I Learned in My First Year of Project Management

Before you get started managing a software development project, you need to meet with the client, preferably face-to-face, to understand their pain-points if it’s an existing project, or the long-form goals if it’s a new project.

Jonathan Anderson, E-Commerce Manager

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Juan on Master Your Craft

Hello @all ! This week’s topic is “Master Your Craft”

I read a good quote on the topic of mastering your craft: “You can love what you do not master, but you cannot master what you do not love.”

I think it’s easy to get caught up in the day-to-day demands of our work, focusing on what we need to get done by the end of today, by tomorrow, by the end of the week.

This kind of humdrum, nose-to-the-grindstone work is key to getting better at what we do, and is the reality of even the most seemingly glamorous profession. But it’s also important to take a step back once in a while, look at the big picture, and most importantly, evaluate our feelings.

If you don’t love what you do, then it’s just a skill, and I don’t think you can ever truly master it. But if you love what you do, then it’s a craft, and you can master it, even if it takes a lifetime.

Of course, loving what you do doesn’t mean only ever experiencing good feelings. Mastering a craft isn’t easy, and there are no shortcuts you can take.

That’s precisely why loving what you do is crucial. It gives you the patience and tenacity to grind through the tedium and frustration, and it makes incremental successes all the more satisfying. Before you know it, all those little successes begin to add up to something approaching mastery.

Rob on Master Your Craft

“This one is pretty fitting for me because as most of you probably know, i’m constantly researching, studying, learning, and so on. mainly because I just enjoy learning new things, but secretly I’m also hoping for a gem of an idea to manifest itself as I find a potentially civilization-advancing connection between ideas or subjects.

Along those same lines is to always stay on the forefront of technology so that we as a team don’t become stale in our ways (which is much different than honing our ways to be highly efficient). But also so that we’re providing our clients the best possible solution all the time.

Of course that may not be possible 100% of the time, but you can’t rationally reach 100% without shooting for it. For me personally though, I just don’t enjoy spending my time doing something an inefficient way when there’s other things I’d like to spend my time-saved on. Plus I enjoy the “wow” feeling a client demonstrates when we can demo an idea or implementation of tech they haven’t even thought of before.

I think overall, the way I think of “master your craft” is better phrased as “remain viable” — with how fast tech moves there’s just so much to keep learning, new efficiencies to be gained, new ways to apply our knowledge, that it’s exciting, and when something is exciting to me it’s difficult to not make it part of my daily habits.

Thanks for listening everyone! Please comment or ask questions if you’d like.