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Endertech

From Bottom 3 to Top 5 — Nationwide Sales Powered by a Modern Platform

Client
The name "Home Zone" in capital letters in a serif font, preceded by the round "Home Zone" logo.Visit the site
Industry
Retail
Size
SMB
Services
Shopify
Categories
E-Commerce, Design
How Home Zone Grew Online Revenue 131% with Shopify
Photograph of a mother and child; the mother lounges on a plush, clean white couch, smiling while her son plays with their golden retriever. The interior decor is minimalistic, modern, and welcoming.

From eSTORIS / NopCommerce to Shopify

Standardized product architecture, SEO focus, and modern UX redesign

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Challenges

Outdated Platform, Messy catalog, Weak Online Presence

Home Zone’s old eSTORIS / NopCommerce site held them back:

  • Cumbersome catalog and poor data architecture slowed discovery

  • Inconsistent variant handling and image/data limits

  • A dated design that undercut the brand’s value proposition

  • Limited online reach beyond local showrooms limited customer discovery