An emerging B2B technology company needed more than awareness. It needed to learn which messages made sophisticated enterprise buyers pay attention, which target accounts responded, and how to sharpen both positioning and targeting with each campaign sprint.
What we did
Endertech built a rapid account-based marketing test-and-learn program on LinkedIn—moving from broad brand awareness in Sprint 1 to targeted website-conversion campaigns in later sprints. Creative concepts tested signal-based selling, competitive timing, executive changes, speed to value, and individual seller empowerment. Performance data identified winning messages, retired weaker variants, and tightened ICP targeting.
Measured impact
Sprint 1 delivered a 0.10% CTR across 200,205 impressions. Sprint 2, after shifting toward conversion-oriented messaging, reached a 3.06% CTR—roughly 30× Sprint 1. Six of the seven highest-CTR creatives across the first three sprints came from Sprint 2, and all six exceeded 3.4% CTR. The strongest individual creative reached 6.89% CTR.
Reaching the right accounts
Across the program, 828 unique companies showed LinkedIn engagement. Of 514 companies on the defined ICP list, 369 recorded engagement—71.8% of the target account list. ICP accounts also skewed toward higher engagement tiers, evidence that targeting increasingly concentrated attention among the companies that mattered.
Value created
Rather than a one-time ABM burst, Endertech created a repeatable messaging laboratory. Each sprint informed the next: sharper propositions, better-performing creative, tighter account targeting, and more meaningful engagement with the brand’s intended enterprise audience.