Skip to content

Search Results

2 articles matching “ning”.

Will an Off-the-Shelf Solution Work for Your Social Network Web Design?

Published 1/10/2014
Gabriel Richards

Overview of whether an Off-the-Shelf Solution will work for various Social Network Web Designs, including discussion of the pros and cons of Ning and Elgg compared to customizable solutions.

Design
Will an Off-the-Shelf Solution Work for Your Social Network Web Design?
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign

More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign

Published 7/23/2026
Greg Saint James

A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.

MarketingManagement
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
Start With the Problem

Like what you see? Have something similar in mind?

Bring the goals, constraints, and stakeholders. We'll help you shape scope and a realistic first phase.