Why Create a Dark and Light Mode for your Site?

Dark mode or light mode? The benefits of adopting this color design mode for your website and your users has its benefits.

October CMS and Database-driven Components

October CMS is a Symfony based platform that’s surprisingly easy to work with. Here’s a software developer’s insight.

Adding Custom Fields to Custom Post Types

Wordpress Advanced Custom Fields plugin is the optimal way to organize information in post types. It allows for custom fields to be created and is a helpful way to organize information. Whether you want a simple text box or adding a relationship between post types advanced custom fields makes it super easy to use.

How to Compare Integrated Digital Marketing Agencies

A practical scorecard for comparing integrated digital marketing agencies before you sign a retainer: evidence to request, engagement-model tradeoffs, KPIs, and red flags.

Green Scans Aren’t Enough: What Expert Accessibility Audits Catch That Tools Miss

Automated WCAG scanners can go green while screen-reader shoppers still hit dead ends. Here’s how an expert Converge Accessibility WCAG 2.2 audit—paired with remediation on Hydrogen storefronts—surfaces what SortSite, axe, and Lighthouse miss, and how to triage vendor-owned gaps.

How to Fix Your Custom Theme After Magento 2.1.0 Upgrade Breaks It

Email Marketing Costs: Finding the Most Affordable Solution

Learn about the various costs involved in running email campaigns. Working with an experienced email marketing specialist can help you cut or avoid some costs.

7 Things to Consider Before Hiring an Email Marketing Consultant

Discover the crucial factors to consider before engaging an email marketing consultant. Make an informed choice for your business's success.

Segmentation Strategies in Klaviyo: Tailoring Your Messages for Maximum Impact

Discover the most effective segmentation strategies in Klaviyo and the best practices for delivering targeted and relevant messages that drive maximum impact.

Reddit Is Becoming a Critical AI Search Channel

As AI-powered search continues reshaping digital discovery, Reddit is emerging as one of the most influential sources for conversational authority and buyer trust. Learn how Endertech’s pilot campaigns are leveraging Reddit to drive awareness, increase branded search activity, and improve AI search visibility across modern search ecosystems.

More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign

A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.

Leveraging the Mini Cart for More and Larger Sales

Most e-commerce models use a funnel to show a linear process of finding your site, then finding products, adding those products to a cart, and finally checking out. However many shoppers don’t follow a linear model.