Articles & Perspectives
Building an AI Support Workflow with a Remote MCP Server: A Production Case Study
A real-world case study of an AI support workflow that classifies inbound email, retrieves prior sent-mail precedents through a remote MCP server, and hands human-reviewed drafts to staff in Gmail.
How to Prepare Your Product Catalog for AI Shopping (Without Starting Over)
Shoppers are asking ChatGPT and similar tools plain questions before they land on your product pages. If your catalog only has thin titles and generic five-star reviews, those models have little to work with. This guide covers four practical fixes; structured attributes, conversational descriptions, detailed FAQs, and story-driven reviews, plus how that overlaps with SEO. Your content should answer the questions customers already ask.
Reddit Is Becoming a Critical AI Search Channel
As AI-powered search continues reshaping digital discovery, Reddit is emerging as one of the most influential sources for conversational authority and buyer trust. Learn how Endertech’s pilot campaigns are leveraging Reddit to drive awareness, increase branded search activity, and improve AI search visibility across modern search ecosystems.
How AI, Plasmic, and Next.js Changed the Way We Build Websites
Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.
Let Google Cook - Why Doing Less in Google Ads Often Produces Better Results Than Daily Optimization
Most advertisers think better Google Ads performance comes from constant optimization. In reality, excessive daily changes often disrupt machine learning systems before they can stabilize. This article explores why campaign stability, stronger conversion signals, better creative, and patience frequently outperform reactive PPC management.
Create a Shopify Store-Aware Conversational Chatbot
We turned a basic Shopify custom app install into an immediately useful, store-scoped AI chat experience. This deep dive walks through our OAuth flow, tenant/shop mapping, AI orchestration pattern, guardrails, and operational hardening so each merchant lands in an intelligent chat already aware of their store.
Introduction to the CSS Grid Layout Module
Using Shopify Liquid to Add Visible and Hidden Cart Line Attributes from Metafields
Learn how to add cart line attributes (line item properties) to Shopify cart items using Liquid, including a simple convention for visible vs hidden attributes and concrete metafield-based examples.
How I Used AI and Python to Validate STORIS and Inntopia Data for Planning, Mapping, and Pattern Finding
I do not dump whole exports into a chatbot. I use an LLM to help write tight Python that answers one question at a time, prove it on a small sample, then run it locally larger data sets. That keeps work repeatable, cuts token cost, and keeps sensitive fields off hosted tools while I plan integrations and product mapping.
Mindset Matters: The Culture of Endertech
Mindset influences more than individual performance. It shapes team culture, leadership, and the way organizations respond to challenge, feedback, and change. At Endertech, our Fundamental Behaviors reflect a Growth Mindset culture built on learning, accountability, respect, and continuous improvement.
Prompt-Based Product Discovery Demo Using MCP
This live demo shows how prompt-based product discovery transforms how customers navigate complex product catalogs. Powered by MCP, users can describe what they need in natural language and instantly surface the right products, configurations, and options without friction.
Endertech MCP 101 Webinar - How does MCP relate to ChatGPT, Claude, Grok, etc...
AI can generate insights. But without execution, it does not create value. This MCP 101 webinar session breaks down how the Model Context Protocol connects models, data, and systems into an operational layer that drives real outcomes across retail and ecommerce.