Blog <E-commerce>
Know Your Magento 2 Tax Configuration
Magento calculates and applies tax based on tax rules. Each tax rule is associated with a particular customer tax class, product tax class, and tax rate. Each tax rate is associated with a particular tax zone.
Bill Etienne, Director, E-commerce
Blog <E-commerce>
Leveraging the Mini Cart for More and Larger Sales
Most e-commerce models use a funnel to show a linear process of finding your site, then finding products, adding those products to a cart, and finally checking out. However many shoppers don’t follow a linear model.
Ed Ehrgott, Project Manager & Senior Developer
Blog <E-commerce>
Magento 2 Product Types
Six different product types are supported in Magento 2:
Simple Product
Configurable Product
Grouped Product
VIrtual Product
Bundle Product
Downloadable Product
Bill Etienne, Director, E-commerce
Blog <Design, E-commerce>
Multi Store Setup in Magento 2
We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.
Yasuhiro Nakano, LEAD Frontend Developer
Blog <E-commerce, Software>
Fast Magento 2 Product Import: Automate with Google Sheets
Adding Google Scripting for Google Sheets to our Magento 2 Product Import Workflow helped us rapidly organize client data into the Magento 2 format and increased import efficiency by 120%!
Noemi Quezada, Senior Developer
Blog <E-commerce, Marketing>
E-Commerce Marketing and Remarketing – the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
Bill Etienne, Director, E-commerce
Blog <E-commerce, Marketing>
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
Bill Etienne, Director, E-commerce
Blog <E-commerce>
E-commerce Essentials
(Vendor Case)
As a percentage of U.S. retail sales, eCommerce is growing and has been for many years.
Will your business be positively or negatively impacted by this trend?
Bill Etienne, Director, E-commerce
Blog <E-commerce>
Ecommerce Essentials
(Consumer Case)
According to the United States Census Bureau, eCommerce accounted for 8.3% of all U.S. retail sales in the 4th quarter of 2016. This activity represents $102.6 billion in goods and services, out of a total $1.2 trillion.
Bill Etienne, Director, E-commerce
Blog <E-commerce, Marketing>
How to Get Your Products on Google Shopping
Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors.
Ed Ehrgott, Project Manager & Senior Developer
