Endertech Webinar
AI-Powered Product Discovery - "MCP 101"
March 26, 2026 · 12 - 1PM Eastern · 9 - 10AM Pacific
Product discovery is entering a new phase.
Model Context Protocol gives AI the governed context it needs for dependable product discovery in ecommerce.
Until recently, most AI-driven discovery efforts were constrained by fragmented systems and shallow context. In this session, Endertech introduces MCP 101 through the lens of AI-powered product discovery and practical commerce architecture.
What You Will Learn
Architecture decisions that make AI discovery dependable.
A practical session for teams exploring AI-guided product discovery, Model Context Protocol, and commerce data readiness.
Why AI Discovery Breaks without Architecture
Where shallow context, fragmented data, and unclear ownership make AI discovery unreliable.
What MCP is in Practical Terms
How Model Context Protocol can provide a governed bridge between AI tools and commerce systems.
How Context Changes Discovery
How product data, user intent, and business rules shape more useful AI-guided experiences.
From Navigation to Guided Discovery
What changes when discovery becomes conversational, contextual, and connected to real operations.
Ready to join the conversation?
Register for the webinar and we will send the event details before the session.
Join Endertech Founder Gabriel Richards alongside leaders working at the intersection of MCP, ecommerce, and applied AI.