Outdoor furniture is intensely seasonal. The opportunity is not simply to spend more, but to recognize when purchase intent is accelerating, scale into that demand, and protect efficiency as the season matures. Endertech managed Google performance marketing from October 2025 with that demand curve in mind.
What we did
We continuously optimized paid search around conversion value and return, increasing investment as spring demand strengthened rather than holding budgets static. The program scaled from roughly $3,000 in January spend to more than $26,000 in May—matching media investment to when consumers were most ready to buy.
Measured impact
From October 2025 through August 16, 2026, approximately $150,700 in Google Ads spend generated $1.54 million in attributed conversion value—a 10.25x ROAS.
During the critical February–May buying window, roughly $60,700 in spend generated about $844,400 in conversion value (13.9x ROAS). May alone produced approximately $406,300 in conversion value from $26,100 in spend—a 15.55x return.
Why it matters
This is more than campaign tuning. Endertech helped the brand deploy capital in sync with real retail demand: investment rose dramatically into peak season while returns strengthened, then the strategy shifted toward protecting efficiency as seasonal intent declined.
Value created
A performance marketing engine that turns seasonal demand into measurable ecommerce revenue at scale—more than $1.5 million in attributed conversion value and a double-digit overall return on advertising spend.