Blog <E-commerce, Marketing>
Planning Your E-Commerce Shipping & Customer Service Policies
Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.
3 Reasons to Consider the LAMP Solution Stack
Three Bottom Line Reasons to Consider the LAMP Solution Stack including an explanation of LAMP, a discussion of its open source nature and the advantages of the absence of vendor lock in.
Blog <Design, Software>
4 Tips for Positive User Experience
Four tips for a positive user experience (“UX”) on your website including accessibility to services, “social proofing”, clickable logos and analyzing and using site metrics.
What a $7 Million Investment Says About Symfony
An analysis of the $7 Million investment into SensioLabs by CM-CIC Capital Privé and what such means for the future of Symfony both abroad and in the United States.
Blog <Design, Marketing, Software>
A Users Guide to WordPress Plugins
A Users Guide to WordPress Plug-Ins for beginners including discussion of All In One SEO Pack, Aksimet, and WooCommerce.
Blog <Design, Software>
Can a Minimum Viable Product Be a Building Block for Your Business?
Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.
Will Your New Ecommerce Business Span the Cyber Globe?
Discussion of the planning process for analyzing targeted online customers and the potential geographic scope of an E-Commerce business including considerations of geography, demographics and socio-economics, as well as payment and shipping issues abroad.
What’s the Plan to “Staff Up” Your New E-Commerce Business?
Giving consideration during the e-commerce planning process to the “people power” required for the addition of online sales. Options discussed include engaging employees or freelancers, outsourcing to development firms and “off the shelf” products.
Is Ecommerce an Option for your Brick & Mortar?
An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.
Gherkin – It ain’t just a Pickle!
Gherkin is a simple programming language that you’ll frequently find used in many of the more popular Behavior Driven Development (BDD) tools and across programming languages (e.g., Cucumber/Ruby).