Shopify is one of the most popular services for anyone interested in building an E-Commerce store. To help, the platform offers numerous Shopify apps for install and timely Shopify updates that can help improve you online business.
However, if you want your store to succeed, you need to do more than just put up your store with a default setup. You need to maximize sales by improving your conversion rate, decreasing cart abandonment, and increasing your average order value so that you can spend more on marketing.
To help you with these, we’ve put together a list of the best Shopify apps and broke them down into the following categories:
- Best Shopify Apps for Shopping Cart Abandonment
- Best Shopify Apps for Upselling and Cross-Selling
- Best Shopify Apps for Improving your Conversion Rate
- Best Shopify Apps for Email Marketing
- Best Shopify Apps for Shipping and Logistics
- Best Shopify Apps to Save Time
Best Apps for Shopping Cart Abandonment
Shopping cart abandonment is when a potential customer takes steps to make a purchase, but ends up leaving your site before completing the transaction.
There are a number of ways to shop this or get customers coming back, such as simply improving your checkout flow or sending email reminders to your customers.
In any case, here are some Shopify apps that can help improve your store’s shopping cart abandonment rate.
This app is a complete solution that includes everything you need to recover abandoned shopping carts. You can send cart abandonment emails, send customers reminders on Facebook Messenger, and even convert customers with exit intent popups.
The app even has shopping cart persistence features, meaning your customers can start shopping on one device, and finish on another without losing the items they added.
Abandoned Cart Recovery starts at $9/month, but it’s well worth it. Reviewers have seen recovery rates of 5-7% using this app.
Recart’s main purpose is to help you increase sales through Facebook messenger, but it’s main selling point is that it helps you recover abandoned shopping carts on the platform.
Facebook Messages received nearly 100% open rates, and one third of people click through from them. This makes Facebook Messages a perfect way to recover abandoned shopping carts, and Recart is the way to do that.
Additionally, with Recart, you can request product reviews, show receipts, and send shipping notifications to your customers inside Facebook Messenger.
The app starts at $29/month. Reviewers have seen cart abandonments of up to 13% with Recart.
Persistent cart is an app that lets you allow your customers to shop seamlessly on multiple devices without losing their cart. If they add items to their cart on their desktop, these items will still be available in their cart on mobile.
Think about it – if people come back to your site on a different device through a cart recovery email or message, but their cart is empty, they won’t complete the checkout. One study showed that 30% of people who opened a cart abandonment email after shopping on their smartphone finished the transaction on a different device.
This is why persistent shopping carts are important. If these shoppers were to come back to the store on a different device and find that their items are no longer in their card, they’d be much less likely to convert.
This app starts at $3.99/month and offers a 30-day free trial.
Best Apps for Upselling and Cross-Selling
Upselling and Cross-selling are effective ways to increase your store’s average order value (the average dollar amount of revenue that each order brings in).
Upselling is the practice of encouraging customers to buy a higher-end version of a product. An example of this would be Apple encouraging their customers to buy a more expensive version of the same iPhone model by offering more storage.
Cross-selling is a bit different. This is the practice of encouraging customers to buy add-on products. An example of this would be encouraging customers to buy headphones with their MP3 player.
Amazon says that cross selling and upselling contributes to 35% of their revenue, and on average, this strategy contributes to 10-30% of an eCommerce site’s revenue. So by adding cross selling and upselling to your site, you can increase your revenue by as much as 50%!
Both are effective ways to increase your average order value. Here are some Shopify apps that can help.
ReConvert helps you improve your store’s ability to upsell by showing product recommendations on your post-purchase thank you page. Their users see an average boost in revenue of 5-10%.
If you prefer, you can even use the app to ask for user experience or product reviews, ask for more customer info, or encourage your shoppers to take surveys.
This app has a free plan, and the cheapest paid plan is $7.99/month
This app helps with cross-selling and upselling through product recommendations. You can do this on product pages, and even inside your shopping cart based on products your customers have added. If you prefer, you can even choose which products you want to recommend.
As previously mentioned, cross-selling apps can increase your revenue by as much as 5-10%.
This app starts at $3.99/month.
Best Apps for Improving your Conversion Rate
Conversion rate optimization is one of the most effective ways to increase your revenue without increasing traffic to your store.
Think about it – if you have 1,000 pageviews per day, increasing your conversion rate from 1% to 2% instantly doubles your revenue.
The average conversion rate for eCommerce stores is around 2-3%, so if you aren’t within this range, there’s room for improvement. These Shopify apps can help.
Tidio is a free Shopify app that allows your customers to easily message you from your store. This allows customers to get their questions answered much more easily through messages rather than clicking around your store, or worse, bouncing.
By being able to find what they’re looking for more easily, customers are much more likely to complete a purchase. You can even send messages to customers who’ve abandoned their shopping cart to further increase conversions.
According to the company, live chat can increase your sales by up to 40%, so this is definitely worth considering. Neil Patel reports that live chat can increase your conversion rate by up to 45%.
TrustedSite is a certification service that shows customers that your site is safe to shop on. It does this by displaying a badge verifying the fact that they checked the site for malware, phishing attacks, and other malicious activity.
Trust is an extremely important part of winning sales. If customers don’t trust your site, they won’t hand over their credit card information. This app can help you break the trust barrier to win sales from even the most skeptical customers.Blue Fountain Media reported that their conversion rate increased by 42% after they added a trust badge to their site, so this is definitely worth doing.
Privy is essentially a full eCommerce marketing platform for Shopify. While they offer email marketing (which we’ll discuss below in the email marketing section of this article), the primary features that have to do with improving conversion rates are their popup features.
If customers have any second thoughts about completing a purchase, popups can be a great way to push them to complete a sale, and this app helps you install and edit these pop-ups with ease.
The average popup converts at 3.09%. If you consider that these users may not otherwise make a purchase, your conversion rate could potentially increase by this much.
This app has a free plan that’s good for up to 5,000 monthly pageviews. After that, the cheapest plan is $20/month.
9. Sales Pop
Sales Pop is another pop-up notification app. The difference with this one, however, is that these are social proof popups.
Basically, small pop ups in the bottom corner of your store will show how busy your store is with messages like “Gabe just purchased a product from Endertech in California!” These pop ups can increase your conversion rate by as much as 8%.
This helps build trust with your store by showing that other people are actually making purchases, and can be an effective way to increase your store’s conversion rate.
10. Fast Checkout
This app helps you improve conversion rates by shortening your sales funnel. It does this by removing the requirement for users to go through a shopping cart.
This means that instead of clicking “Add to Cart” on a product page, users can simply click a button like “Buy Now” that takes them straight to checkout for a particular product.
The idea behind this approach is that by allowing customers to take less steps to complete checkout, more of them will reach the end. Research from Baymard Institute shows that optimizing your checkout flow can increase your conversion rate by up to 35.26%.
Best Apps for Email Marketing
If you’re running an eCommerce business, email marketing is essential. It’s a powerful way to continue reaching existing customers with new offers, and stay in touch with those who haven’t bought from you yet.
These Shopify apps will help you get the most out of your email marketing efforts.
11. CM Commerce
CM Commerce is an email marketing platform that lets you set up email automations for your store. This includes things like shopping cart abandonment campaigns, automated receipts, and offer follow-ups.
You can even take it a step further by automatically inserting positive reviews and product photos into your emails as a way to further encourage customers to make a purchase.
Plans start at $9/month depending on how many customers you have.
Omnisend is a multi-channel marketing platform that leverages the power of email marketing and SMS marketing to reach your customers.
This means you can set up automated campaigns for things like shopping cart abandonments using email and SMS all in the same workflow. You can even segment your campaigns by purchase, browsing, and campaign behavior for better results.
Plans starts $16/month, but the price depends on how many subscribers you have.
We covered Privy above as a conversion rate optimization tool, but it also provides powerful email marketing features.
Privy’s specialty is that it has the ability to send emails that are triggered by specific events, such as page views of a specific product.
Additionally, Privy’s exit-intent popups features can help you build your list by offering coupons to customers that would have otherwise left your site.
This app is free for up to 5,000 page views, and has plans starting at $20/month after that.
Klaviyo is another service that combines email and SMS marketing to help increase sales for your store.
It accomplishes this by letting you send pre-built email sequences that are designed to sell specific products to predefined customer segments. You can also send cart abandonment sequences and winback emails to get old customers back to your store.
You can send these and many other email sequences using specific triggers, such as pageviews or shopping cart abandonments.
This app is free for up to 250 contacts. After that, pricing depends on how many contacts you have.
Best Apps for Shipping and Logistics
If you’re running an eCommerce store, getting your shipping and logistics right is one of the most important parts of keeping your customers happy.
If your shipments are too late, you’re bound to build a bad reputation for yourself.
These Shopify apps can help you with all things shipping and logistics related, including cutting your costs in this area.
EasyShip is designed to help you improve your shipping efficiency and cost by connecting you with over 250 shipping carriers. This enables you to sell your products worldwide, and let’s your customers choose the cheapest shipping option.
EasyShip gives you everything you need to operate the logistics side of your eCommerce store. The app even lets you help customers track their shipments within a fully branded experience.
Finally, they have warehouses globally that you can use for more efficient shipments.
ShipStation is a web based shipping software for online retailers that lets you automate the creation of labels and logistics paperwork. You can even track your shipments, and let your customers do so within a fully branded experience.
Not only does it help you with shipping, but they also have tons of inventory tracking features to help you on this end of things as well.
ShipStation also offers rate shopping features that can help you save money on shipments from carriers like UPS, FedEx, and USPS.
Finally, if you sell on more platforms than just Shopify, ShipStation lets you connect to all of these so you can easily keep count of your inventory and shipments across your whole company.
Shippo is a service that can help you save up to 90% off rates from USPS, UPS, and more. Just connect the service to your Shopify store, create discounted shipping labels, and track the status on their platform. Branded tracking services are available, and you can seamlessly handle customer returns.
The service has deals in place with over 50 shipping carriers to help you get good rates. Lots of big brands use Shippo, such as Lyft, Hims, and Etsy, so you’re in good hands.
Best Apps to Save Time
As an eCommerce entrepreneur, time is your biggest asset. Lots of the apps mentioned above can definitely save you lots of time, but the apps below are specifically designed with time-saving in mind.
18. Xero Bridge
Xero bridge is an app that helps you automatically sync all of your Shopify store data with the Xero accounting software. This means that when an order is placed on your store, all order information such as customer contact information, line items, taxes info, shipping costs, etc. will be synced automatically.
The service is just $9.99/month and can easily save hours of time come tax season.
TaxJar is an app designed to save you hours of time on figuring out sales taxes for your store.
This service lets you charge your customers for sales tax where applicable for the appropriate amounts. It does all of this automatically, and keeps track of changes to tax rates for different geographic areas. This way, you don’t need to enter these amounts manually.
The other benefit of TaxJar is that it will automatically submit your returns to the states where you’re registered to ensure you never miss a due date on your taxes.
Pricing starts at $17/month, which is nothing for the amount of time you’ll save.
Let’s face it, most small businesses use Quickbooks for accounting. It’s simply the best-known accounting software out there.
This app lets you automatically sync your Shopify data, including orders, inventory, and fees to your Quickbooks account for easy accounting integration.
Not only does this help you improve your accounting accuracy, but it will also cut down on the amount of time it takes to process orders.
Pricing starts at $49/month.
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