Natural Curiosities needed a way to accomplish three inter-dependent processes: improve the user experience of the online store, streamline online transactions, and integrate those orders with their back office and fulfillment systems.
Natural Curiosities was using a content management framework as their e-commerce platform. To address the existing problems and accomplish the desired results, the design and technological limitations were insurmountable. Together, we decided that redesigning the online experience and leveraging a platform purposed for eCommerce would require a collaborative creative process and more versatile technology.
Endertech configured a fully-functional online store optimized for mobile. We normalized their product data by creating better strategies for attributes and relations to avoid redundancy and improve efficiency. The look and feel of the site was re-designed to enhance the user’s experience and promote better product finding strategies. Once this was in place, Endertech trained the Natural Curiosities staff to handle catalog management, customer set up, and order processing on their own.
Since the site has been live, Endertech has been analyzing Natural Curiosities’ back office systems and devising recommendations for improving operations – the final components necessary to achieve their long-term vision.