SEO
It’s always a good idea to take the time to make sure your site and products are properly optimized for the search engines.
E-commerce SEO is a topic that could (and does) fill pages and pages and pages of information, and is far too dense to cover in this particular article.
However, here are some of our favorite articles from around the web to help refresh your knowledge about SEO and e-commerce:
- Start with Shopify’s video series about SEO 101 for e-commerce.
- Crazy Egg has good advice on the design of your checkout page here.
- Yoast created a Magento-specific SEO tutorial.
- Neil Patel wrote a rambling e-commerce SEO manifesto, but it’s easy to scan and contains several gems.
E-Commerce Pro Tip
Start using schematic markup or microformats for your products and offerings. Check out this article from BigCommerce about incorporating schematic markup into your e-commerce site.
Customer Retention
Use this time to look to the future and think about ways to increase your customer retention. Chances are good that you’re going to have a lot of new traffic to your online store this holiday season; why not plan and implement ways to keep those new customers coming back again and again?
Just like SEO, customer retention could be an article, or even series of articles, unto itself. Here is a collection of some of the best customer retention articles we’ve found online:
- Great article about developing a customer retention strategy from ConversionXL.
- Data-driven lessons on customer retention from e-commerce pros and Search Engine Land (a.k.a. Marketing Land).
- A list of 21 ways to improve retention from eConsultancy.
E-Commerce Pro Tip
Don’t give up the boom of customers without a fight! Keep your customers well into the new year with a well-planned retention strategy.
