E-Commerce Tips
Last Minute (Tech) Advice to Prep Your Site for Holiday Traffic
‘Last minute?!’ you might be thinking to yourself. ‘But it’s still September and the holiday season doesn’t start until November!’
It may feel like there’s plenty of time to prep your e-commerce site for the holidays, but that window is shrinking fast.
According to Google Trends, the search term “Christmas gift ideas” starts to shoot up in the search traffic starting in October. And October is not that far off!
There is a lot of information online about prepping your site for the holiday rush, but much of it is just fluff.
In this article, we are going to provide some last minute advice about technical things you can check, and improve, before the holiday shopping season starts.
Shoppers start thinking about gifts in October!
Tip #1 Load Testing
Before you spend your precious marketing dollars, are you sure your site can handle traffic spikes? Don’t risk having your site crash during crucial shopping times.
Tip #2 Security
This year online security is front-and-center in the minds of shoppers. Is your store secure? Read on for some tips about checking and increasing the security of your e-commerce site.
Tip #3 Page Speed
Make sure your site isn’t slowing down shoppers from what they came to do: buy your products! Read on for tips about how to test your site’s speed,
Tip #4 Be Mobile
Mobile commerce is on the rise, but is your site ready for mobile traffic? Here are some tips to see how to optimize the mobile shopping experience for your customers.
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