Future of Adobe Commerce Magento: New Features for Magento Users

Endertech Team
Endertechies

The emergence of Magento brought a revolution to the business landscape of E-commerce. With Magento’s free Community version, many store owners have taken advantage of features like store customization, administrative functionality, and user content. All of this while offering a satisfying user experience. A lot of curiosity has risen since the acquisition by Adobe Commerce in 2018. Let’s address this curiosity and learn more about the future of Adobe e-commerce.

Currently, Magento eCommerce is the first choice for over 250,000 retailers globally to run their businesses smoothly. In 2022, Magento stores grew by 15% year over year which is expected to rise further with the addition of upcoming features and functionalities.

Since Magento ecommerce has become prominent these days, it draws the attention of top-notch brands including Nike, Ford, Omega Watches, and Cisco to name a few. Many owners praise Magento’s simple navigation that improves the consumer experience. Stores have seen improved conversions, revenue, and an increase in sales just by switching to Magento commerce.

A large computer screen showing an ecommerce store, with two people on laptops sitting around it, one person gesturing to the screen, and a child holding shopping bags, surrounded by gifts, shopping bags, credit cards, and foliage

New Magento Commerce Updates in 2022 & Beyond?

Adobe maintains a proper balance of their commerce products by upgrading them with innovative features for their users. The evolution of Magento has been revolutionary in the field of e-commerce since the update from Magento 1 into Magento 2 with enhanced features and benefits.

If you are still using a Magento 1 e-commerce website, now is the best time for you to migrate to Magento 2.

In 2008, Magento 1 was created to improve the efficiency and performance of e-commerce businesses. Later, in 2015, it released Magento 2 which already has a slew of fancy features that make it even more user-friendly. Once you upgrade to Magento 2, start taking advantage of the latest features and functionalities. Make sure your store is upgraded with the newest versions to leverage the most out of your online business platform.

Compared to Magento 1, Magento 2 introduces a more simple admin panel, amazing drag-and-drop features, unique data structures, and better website performance specs. It clearly solidifies that today, Adobe Magento Commerce features have become a major need for businesses to maintain a competitive edge in the marketplace.

By upgrading your business with the Magento 2 updated version, you can make the shopping experience simple and speedy across multiple devices. It’s a positive point for you to attract more customers and expand internationally.

And now, under the resourceful eye of Adobe, the platform will be releasing a few updated versions which include:

  • In August 2022:
    • Magento 2.4.5, 2.4.4-p1, 2.4.3-p3, and 2.3.7-p41.
    • Updates will be associated with Patch releases, Security Patch releases, and also Feature Releases.
  • In October 2022:
    • Magento 2.4.5-p12
    • The platform updates will include revisions related to Features and Security Patch Releases.

Let’s discuss what these patches include.

Patch Releases

This updated version will comprise safety, productivity, and performance evaluation, and will lastly prioritize quick and quality improvements.

Security Patch Releases

It will only focus on security updates to maintain the protection and privacy of the merchants in terms of managing their online stores.

Feature Releases

Feature Releases will have suggestions/listings of products and instant live internet searching. Not just this, but for the improvements of cloud-based services, Progressive Web App (PWA), as well as Inventory Management (MSI) will be accessible.

With available early access (pre-release), merchants can easily integrate code prior to the General Availability and it will be possible for all the partners to review the codes and the concerns thoroughly related to its components before launch.

These features will offer better opportunities to the merchants and business owners to perform efficiently. Let’s read more about these improvements!

1. Improved Customer Engagement through AI

In 2023, e-commerce businesses using Adobe Sensei AI will benefit from achieving a higher level of customer satisfaction. The new Magento update allows shop owners to access Adobe Sensei at no additional cost. It will also increase productivity and revenue by reducing 25% of the cost.

With the implementation of AI, the right message will reach the right audience in real-time. It will provide them with personalized recommendations as per their own behavioral patterns and historical data.

The AI-powered search extensions will allow store owners to carefully analyze each keyword a person uses to better meet their search expectations. It clearly shows that future AI extensions will focus more on the relevancy of users’ keywords to reach their desired outcomes.

The use of numerical and non-numerical data features in the Adobe Sensei, commonly known as aggregate data, will help to forecast consumer behavior (tastes and preferences), allowing business owners to personalize products, services, and content on the websites, according to the clients’ expectations.

Another benefit of the feature will be automated page tagging and the syncing of catalogs. It will prevent the loading of websites crowded with big data files so that the users can navigate the site faster.

It has become possible for the owners to automate daily processes by using more powerful Application Programming Interface (API) and Command in-line (CLI) features. Customers look for custom but consistent online shopping experiences and they’ll use your service again and again as long as the experience is pleasant.

Additionally, propelling innovations like Adobe Sensei will help store owners add value to the user experience through AI-powered capabilities. With strategic feature expectations, the future of Adobe seems to be optimistic about boosting the website’s performance.

Many websites like IBM, Microsoft Azure, Netflix, Google Cloud, and Amazon have already incorporated AI technology for many years. Now, with the effective integration of Magento with Adobe Sensei, small firms can also flare up customer engagement by accessing inventive technologies.

2. Product Information Management (PIM)

Product Information Management (PIM) plays an important role in the growth and development of all businesses including Magento B2B and B2C platforms.

When companies are unable to manage and maintain product information, such as monitoring pricing, labeling, and product description, they may fail to convert several beneficial opportunities into successful sales transactions. As a result, such companies suffer loss of revenue and market share. And no Magento store owner wants to decrease their number of customers.

To overcome such issues, Magento 2 will be releasing the newest version that will have a Multi-Source Inventory (MSI) system. Through this updated feature, retailers can effortlessly manage inventory sources for products without adding extra plugins.

All items can have numerous authorities of inventory, separately allowing merchants to track their entire stock easily and carefully. It will work ideally for both single-source sellers and multi-source sellers to meet the demands and expectations of their businesses.

3. Progressive Web Development (PWD)

Progressive Web Application Development (PWD) in Magento 2 makes use of web browser compatibility that offers a user-friendly experience. The websites of PWD operate both online and offline, positively influencing e-commerce business.

Magento PWD functions automatically without bypassing permissions from its users. However, it provides them with updated features. It is simple, fast, and compatible for cross-device browsing.

Magento 2 has already developed the PHP and Zend frameworks which are adaptable to the most recent versions of PHP. Furthermore, it also fits perfectly well with a plethora of databases including MySQL, Oracle, and Hadoop.

These database management systems take great care of several important factors such as better performance, productivity, security, and adaptability. Whether you are a Magento merchant or a developer, you should know that it is an independent framework that works by itself.

For the future upgrades of Magento, you can expect advancements and changes in the following key components:

  • PWA – Diverse theming/styling on a global scale.
  • PWA – Advancements to browsing and shopping carts.
  • Description of multiple products.
  • Strengthened extensibility.
  • Updating the cloud servers.

The Adobe e-commerce and Magento integration have enabled the ecommerce platform with a few prospects for future growth. It will help customers to navigate easily online through any device as per their choices.

4. Cloud Infrastructure

The cloud infrastructure of Magneto commerce includes various automated pre-provisioned features, more specifically PHP, MySQL, Redis, RabbitMQ, and Elasticsearch.
It also offers a Git-based workflow and environmental configurable file types and tools that can be smoothly customized. 2021 had major scalability, productivity, resilience, and durability updates but there’s more to come.

The next generation of updates will offer more accessible hosting options for merchants. Updates will have more simplified and effortless options. For example, the implementation of additional guardrails and checks will make transitions and deployments flawless, supportive, and increasingly responsive.

5. Increased Market Share

In 2021, Magento had a global market share of 3.44% but since the platform is continuously evolving, the expectations for 2022 are enormous. In fact, brands that use Magento, have witnessed 200% growth in their business in the last two years.

Magento’s technological advancements such as the adoption of AI features and easy adaptability are responsible for the anticipation of increased market attractiveness. New contenders and stakeholders look for opportunities to align their market-centric strategies with current and predicted future trends of Magento.

With Adobe’s cloud experience, Magento provides certain tools and instruments for managing data, content, and analytics. These particular features can potentially strengthen Magento’s stores in the long term with faster speed, a simpler admin panel, and a larger product category.

Even now, the Magento CLI, and JavaScript frameworks, are popular among developers. Such frameworks are faster, more efficient, and better for the development of Magento’s website. That is why both CLI and JavaScript are considered dynamic to fulfill the user interaction needs.

The takeover of Adobe Commerce is perhaps the most essential turning point that has already yielded many game-changing web tools, such as the PWA Studio and the toolset for the developers. Having an increased market share will make Magento capable to compete vigorously not just with Shopify but with other top e-commerce giants in the marketplace using the progressive features of Adobe’s system.

6. Impressive Marketing Strategies

As per the research of Mc Kinsey, organizations that are unable to have a direct link with the customers are unable to generate good revenue. This is why marketing strategies are an integral part of your business model to attract the target audience and meet their needs and expectations.

Adding marketing automation solutions to your Magento’s site is a sensible investment, leading to a high Return On Investment (ROI). It can assist your marketing and sales departments to grow and develop into a leading branded store.

Here is a list of integrated marketing automation tools that I have mentioned for you to save your time and effort in improving your business prospects:

Metrilo

It helps if you’re having trouble tracking and analyzing the performance of your e-commerce store.

Springbot

It improves the efficiency of e-commerce marketing automation, analysis, and personalization. With its all-in-one platform, data-driven marketing strategies will enable merchants to boost conversion ratio.

Mautic

It is an automated marketing platform, based on the cloud which manages and handles the content and marketing strategies of social media.

Agile CRM

Using Agile CRM helps you to grow a strong client base for your business. It is easy to use and incorporates user-friendly features that can easily scale up your business’ revenue.

In the coming years, Magento is working on making the marketing tools better and more useful for merchants to produce relevant content for the audience. Some of the changes that you can expect in the future are:

  • Online purchasing and in-store pickup.
  • Customized payment methods.
  • Safe and easy check out.
  • Adobe Target for marketers.
  • A platform for real-time customer data.

7. Robust Security Features

The security issues of e-commerce websites have become a significant concern in recent years. In fact, it is estimated that 170,000 Magento e-commerce websites exist worldwide and they are vulnerable to internet hackers. But, the risk fell by 40% when Magento 2 was introduced and there are higher hopes for future versions. Magento has improved and is constantly fixing the impact of the security vulnerabilities by taking necessary measures of releasing several extensions to secure the e-commerce platforms.

Magento’s new releases of security patches will be the best feature for the store owners since it uses two-factor authentication (2FA) that protects passwords and security codes from all devices. It will be a great practice that ensures security coding and sufficient backup planning.

JS, SKIN, and ERROR, are some already available noteworthy improvements that make websites safer and secure from cybercriminals.

A large phone screen showing an ecommerce site, with two figure in the foreground, one browsing an ecommerce site on their phone while pushing the other, who is holding shopping bags, in a shopping cart filled with items

A few more widely used security extensions of Magento 2 such as Aitoc, and Web Application Firewall resolve cyber hacking concerns and maintain the privacy of clients’ information.

These two security tools work as a shield for the Magento store since it helps to mitigate the risk of online attacks. The customizable inspection feature instantly detects unknown user activity and manages to defend against all sorts of intrusion.

However, the developers of Magento 2 are still trying to fix the security threats by continuously adding new features. For example, in the upcoming security patch releases, merchants will be able to register security complaints to protect their businesses from security pitfalls. Aside from this, some of the most recent characteristics will include managing passwords, quick file adaptation, and some daily upgrades.

8. Highly Customizable Features

Having unique features, for example, customization is beneficial for both customers and business owners. Consumers will find it easier to choose products from the website’s customized dashboards.

Secondly, it enables merchants to organize their inventories and warehouses. This feature allows all types of businesses, regardless of their sizes, shape, and dimension to manage their inventory. The management can be from a small store with a single website to a global network of websites, stores, warehouses, and also drop shippers.

Additionally, it gives users a variety of customization extensions, such as storefront modification tools like Magneto blank theme, Magento 2 UI component, and changing patterns of the admin’s library.

You can keep track of your inventory by monetizing stock amounts of customers across all of your websites, and ship as per the regions or according to the top recommendations. You can also customize your preferred product configurations at the global level of each product.

Adobe commerce will soon be releasing multi-channel sales, also known as omnichannel for headless commerce. It will work for the programs of third-party using the intermediary Application Programming Interface (API) to save cost and increase the productivity of your business.

Magento’s future of the headless commerce entails:

  • Formation of Internet of Things (IoT) tools to attract customers’ pain points.
  • Development of single and multi-page web programs.
  • Build applications that can easily function on all mobile devices.
  • Producing consistent and relevant content for the customers’ engagement.

These features can grow your business with single or multiple inventories using additional custom methods of managing the entire stock houses. Save your efforts and optimize warehouse facilities with future updates.

9. Ease of Flexibility

Adobe e-commerce adjusts everything according to the needs and preferences of users. It provides structured modules based on a component and these modules, in turn, allows developers to either enable or disable components whenever needed. These particular features improve the performance and flexibility of Magento 2.

The ease with which voice search technology is integrated into several smart devices is one of the key causes for its increasing popularity these days. Siri, Alexa, and Amazon are just some of the most well-known examples that we witness in practice today. Nearly 3.25 billion individuals are using voice-search globally.

Similarly, merchants using Magento 2 have the flexibility to scale their businesses for future development. Because it offers them a proper extension that enables them to use components freely whatever they feel suits them best for their website to increase performance and flexibility.

Magento increases the permeability into other regions as it evolves, grows, and adapts to your business. You may manage many stores across a variety of countries, languages, and currencies using global sourcing options.

However, the voice trade will be another big shift in Magento’s e-commerce platform in years to come. It gives a clear indication that e-commerce merchants should be excited to integrate voice assistance into their practices of online sales. Because they will be able to make users’ experience easier and more effective.

A large computer screen showing an ecommerce site, with two people interacting with it and a third shopping on their phone

10. Multilingual and Multi-Currency Support

The multilingual and multi-currency support system of Magento commerce will aid in creating a universal store. It will support the usage of a large population worldwide irrespective of their language and country. The percentage of people buying online is continuously expanding globally and now exceeds 2.14 billion.

Magento 2 offers a wide variety of multilingual storefronts to its customers which allows them to see the display content in their native language. And it automatically sets the option for custom local currency based on the exchange rate.

So, in the next few years, it is expected to grow more and more. Keeping your e-commerce store multilingual and communicating with clients in their local language improves the customer experience and ultimately increases sales.

The creators of Magento spent a significant amount of time and effort in developing multilingual e-commerce sites similar to that of the Google Translator to view the products in the users’ local language.

Likewise, such local elements help to break down any trust barriers that may exist between you and your potential customers.

For the payment gateways, Magento uses PayPal, World Pay, and Brain Tree to maintain the quality and security of payments. The latest features of Magento 2’s versions, 2.3 and 2.4 will keep PayPal because it is a secure transactional and refunding payment method for both retailers and customers.

Magento Has a Bright Future!

Magento’s beginnings can be compared to a roller coaster ride. It has experienced many ups and downs like other e-commerce platforms. Fortunately, many brands rely on Adobe e-commerce to improve their software, hence the firm is continually striving to bring the latest updates to every new version.

Some of the significant changes that we will notice in the future of Magento’s online store are briefly discussed in this blog. While you can read them to get a sparkling glimpse of what Magento will look like in the future, once adopted in your store it can increase the productivity of things many may not imagine yet.

Undoubtedly, Magento is one of the best E-commerce platforms which provides marvelous experiences to both users and business owners today. It is because of Magento’s extension usefulness, convenience, and updated versions that follow the market trends to reach an online audience.

So, if you are already a Magento user or a newbie to the platform of Adobe commerce, we suggest you cling on to Magento due to its upcoming features headed our way soon. The latest software and regular feature updates will help to improve performance out of the box and gain more buyers. It’s best to wait for Magento’s positive gleam to fall on your business website soon!

- Endertech TeamEndertechies | 

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