Traditionally, most buying and selling was done in person in a brick and mortar store. But today’s increasingly digitalized age has caused a significant shift from an in-store to an online shopping experience.
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Preparing your Ecommerce site and business in advance of Holiday Season rush is essential for reaping benefits for Cyber Monday & beyond.
Successfully launching an Ecommerce site for the Holiday Season requires sufficient lead time for business planning, building your site and carefully rolling it out before the “stresses” of Cyber Monday.
The potential need for an SSL Certificate is an important consideration for any website that handles visitor information in order to protect it and assure visitors that their sensitive data is being sent to the correct source rather than to a criminal enterprise.
PCI compliance is important to any business that accepts credit or debit cards in order to maintain the security of customer accounts and customer relations as well as to avoid security breaches and their resulting financial impacts.
How to determine the best Payment Gateways for your Crowdfunding Site including discussion of “all-or-nothing” and “partial credit” models and comparisons of payment service providers WePay, Balanced and PayPal.
Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.
Discussion of the planning process for analyzing targeted online customers and the potential geographic scope of an E-Commerce business including considerations of geography, demographics and socio-economics, as well as payment and shipping issues abroad.
Giving consideration during the e-commerce planning process to the “people power” required for the addition of online sales. Options discussed include engaging employees or freelancers, outsourcing to development firms and “off the shelf” products.
An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.