What We Think Becomes Real

We are craftsmen and craftswomen whose thoughts give form and function to web software

Here we highlight interesting findings, problems we encounter, solutions we’ve found, and discuss our experience with respect to our craft. We enjoy thinking without limitation and pride ourselves on sharing with others the insights that come from decades of collaborative learning.

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Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.

In my professional experience here at Endertech and as digital designer in general, one of the most common questions I’ve heard from e-commerce clients is how to approach social media marketing. If you’re an owner or employee of a small to medium sized e-commerce site, then this article is for you.

Magento calculates and applies tax based on tax rules. Each tax rule is associated with a particular customer tax class, product tax class, and tax rate.  Each tax rate is associated with a particular tax zone.

Six different product types are supported in Magento 2:

Simple Product
Configurable Product
Grouped Product
VIrtual Product
Bundle Product
Downloadable Product

We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.

Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.