ADA WEBSITE COMPLIANCE
Is your website ADA Compliant?
Contact us today to help avoid a lawsuit!
How do I avoid a lawsuit?
A growing roster of businesses have been snared by ADA lawsuits targeting websites. The goal of the 1990 Americans with Disabilities Act (ADA) is removing barriers preventing a disabled person from accessing facilities, services, and benefits akin to a non-disabled person. While businesses have made physical adjustments such as installing wheelchair ramps, many still don’t realize their websites should also be aligned with the ADA.
Let Endertech do the work
Endertech’s development team can perform the necessary Web Content Accessibility Guidelines (WCAG) compliance testing and make the assessed modifications. Most modifications have no bearing on the general look, feel, and functionality of the site, but will be essential to the underlying codebase in a manner impacting how effectively the website conveys information to the tools used by a disabled visitor to your site.
Does ADA apply to small businesses?
Businesses such as Netflix and Beyonce’s media company have already faced ADA compliance lawsuits. The current administration’s decision to stop drafting rules for website ADA compliance leaves the marketplace vulnerable to a potential tidal wave of legal action. The best protection is good prevention. Request our ADA analysis today to identify the changes needed to make your website compliant. Avoid a potential lawsuit.
How is my site affected if I get sued?
Apart from the obvious time consuming and costly administrating work being involved with any legal action, some websites having already experienced ADA lawsuits levied against them now have ugly disclaimers front and center on their homepage pushing down valuable information about their actual business below the fold, which is a form of Siberia for website content.
Endertech’s website ADA compliance process
Our developers first step is to run your website through our ADA testing regiment to identify areas in need of fortification. Conducting a WCAG audit of your website identifies the deficient areas requiring remediation.
Incorporating the color, spacing, and content tagging findings identified during testing (automated review, manual code review, and an assistive technology review using the same tools employed by people with disabilities, such as ZOOM and Dragon).
Plans Ready, Time to Implement
With the guidelines in place from testing and development, our developers work with your codebase to add the necessary alt attributes, subtitles and captions, semantics, code mark-up, and other web accessibility elements.
4. Deployment & Support
We’re There for You
Our technical practices will ensure a smooth deployment with minimal, or no downtime. From there, we remain ready to support, whether through SEO, digital marketing support, or continuing enhancements to improve conversions on your site.
More Benefits Of Making Your Site ADA Compliant
ADA Compliance Increases Your Target Audience
Around 20% of the U.S. population has a disability. If your website is not ADA compliant. you are missing out on nearly 50 million potential customers. Many of them might be interested in your products or services, but won’t be able to navigate your website easily enough to buy anything or contact you. Instead, they will move on to your competitors.
ADA Compliance Improves Your SEO Efforts
Search engines crawl websites with human intention. If your website meets the Web Content Accessibility Guidelines, it will appeal to users, search engines, and screen readers alike, improving your SEO endeavors.
ADA Compliance Help Your Reputation
An ADA compliant website can increase your target audience by millions. New customers will know how valuable they are to your business. If new customers tell friends and relatives how they found your website, more people will know you are ADA compliant. The fact you put effort into making sure everyone is included will set you apart.
ADA Compliance Means Better Website Usability
Creating an operable and navigable website that meets WCAG guidelines will benefit all users. Making your pages easier to comprehend will allow everyone to find what they’re looking for quickly. Your website will convert more leads across the board because users will trust they can always easily find the content they need.
You Avoid Penalties
ADA did not originally mention websites in 1990. But most businesses have a website now and they need to make it accessible to everyone. Dozens of brands have been hit with lawsuits for the lack of ADA compliant websites, brands including Fordham University, Foot Locker, Brooks Brothers and Kylie Jenner. All pages altered after January, 2018 are required to be at least grade A complaint so if you want to avoid penalties, it’s best to make the necessary changes to your website now.